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Style and StatusSelling Beauty to African American Women, 1920-1975$
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Susannah Walker

Print publication date: 2007

Print ISBN-13: 9780813124339

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813124339.001.0001

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“The Beauty Industry Is Ours”

“The Beauty Industry Is Ours”

Developing African American Consumer Citizenship in the 1920s and 1930s

Chapter:
(p.11) Chapter 1 “The Beauty Industry Is Ours”
Source:
Style and Status
Author(s):

Susannah Walker

Publisher:
University Press of Kentucky
DOI:10.5810/kentucky/9780813124339.003.0002

This chapter discusses the attempts to create some form of African American consumer citizenship in order to prove the worth of black consumers to white-owned businesses. It looks at how beauty culture both demonstrated the possibilities and showed the limits of black consumer citizenship in the context of segregation, racial discrimination, and economic inequality. The chapter also shows the importance of advertising in the commodification of the black beauty culture.

Keywords:   African American, consumer citizenship, black consumers, white-owned businesses, beauty culture, black beauty, advertising

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