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Style and StatusSelling Beauty to African American Women, 1920-1975$
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Susannah Walker

Print publication date: 2007

Print ISBN-13: 9780813124339

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813124339.001.0001

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“Everyone Admires the Woman Who Has Beautiful Hair”

“Everyone Admires the Woman Who Has Beautiful Hair”

Mediating African American Beauty Standards in the 1920s and 1930s

Chapter:
(p.46) (p.47) Chapter 2 “Everyone Admires the Woman Who Has Beautiful Hair”
Source:
Style and Status
Author(s):

Susannah Walker

Publisher:
University Press of Kentucky
DOI:10.5810/kentucky/9780813124339.003.0003

This chapter discusses the black women who dominated and were at the center of the African American beauty culture. They were the mediators between commercialized beauty culture's standards and the African American women who were supposed to be buying the products and visiting the salons. These women were also considered as businesswomen who wanted to make money, and who did their best to promote beauty culture. However, selling and promoting beauty culture posed a number of challenges within and outside the African American society. This discussion looks at several beauty standards that were considered important during the time.

Keywords:   black women, African American, beauty culture, standards, mediators, challenges, beauty standards

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