Jump to ContentJump to Main Navigation
Style and StatusSelling Beauty to African American Women, 1920-1975$
Users without a subscription are not able to see the full content.

Susannah Walker

Print publication date: 2007

Print ISBN-13: 9780813124339

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813124339.001.0001

Show Summary Details
Page of

PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in KSO for personal use (for details see http://www.kentucky.universitypressscholarship.com/page/privacy-policy).date: 23 September 2017

“An ‘Export’ Market at Home”

“An ‘Export’ Market at Home”

Expanding African American Consumer Culture in the 1940s, 1950s, and 1960s

Chapter:
(p.85) Chapter 3 “An ‘Export’ Market at Home”
Source:
Style and Status
Author(s):

Susannah Walker

Publisher:
University Press of Kentucky
DOI:10.5810/kentucky/9780813124339.003.0004

This chapter discusses the prosperity of African American consumer culture during the postwar period, which was thanks to the product-advertising campaigns that were launched. It shows the changes to the beauty-advertising appeals to black women, such as focusing instead on what sorts of products were best to use. The African American beauty culture industry grew tremendously in the postwar era, in tandem with rising prosperity and an increased focus on black consumerism.

Keywords:   prosperity, African American, consumer culture, postwar period, product advertising, beauty advertising, beauty culture, black consumerism

Kentucky Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .