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Style and StatusSelling Beauty to African American Women, 1920-1975$
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Susannah Walker

Print publication date: 2007

Print ISBN-13: 9780813124339

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813124339.001.0001

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“All Hair Is Good Hair”

“All Hair Is Good Hair”

Integrating Beauty in the 1950s and 1960s

(p.143) chapter 5 “All Hair Is Good Hair”
Style and Status

Susannah Walker

University Press of Kentucky

This chapter discusses how the African American women's beauty culture reached new heights of commercialization and economic prominence in urban black communities. This occurred about twenty years after the Second World War, and showed that black hairdressers were clearly proud of their achievements and role in the community. Along with black beauty experts and writers for mass market black magazines, they even insisted that American beauty standards be desegregated. The discussion also reflects both the successes and limitations of black people's struggles for political, economic, and social justice during these years.

Keywords:   African American women, beauty culture, commercialization, economic prominence, black communities, black hairdressers, beauty standards

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