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Style and StatusSelling Beauty to African American Women, 1920-1975$
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Susannah Walker

Print publication date: 2007

Print ISBN-13: 9780813124339

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813124339.001.0001

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“Black Is Beautiful”

“Black Is Beautiful”

Redefining Beauty in the 1960s and 1970s

(p.169) Chapter 6 “Black Is Beautiful”
Style and Status

Susannah Walker

University Press of Kentucky

This chapter discusses the commodification of the Afro and is, in many ways, emblematic of changes that occurred in African American consumer culture and beauty culture. The Afro was considered fashionable and political at the height of the Black Power era, and its popularity and subsequent commercial responses contributed to the redefinition of black female beauty in the United States.

Keywords:   commodification, Afro, African American, consumer culture, beauty culture, Black Power, beauty, redefinition

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