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Liquor in the Land of the Lost CauseSouthern White Evangelicals and the Prohibition Movement$
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Joe L. Coker

Print publication date: 2007

Print ISBN-13: 9780813124711

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813124711.001.0001

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“It is Not Enough that the Church Should be Sober”

“It is Not Enough that the Church Should be Sober”

Drying Up the South, 1880–1915

(p.37) Chapter Two “It is Not Enough that the Church Should be Sober”
Liquor in the Land of the Lost Cause

Joe L. Coker

University Press of Kentucky

In the late 1880s, there was renewed vigor among evangelicals in the South to redeem and transform society by ending intemperance, not just among members of their church, but also among their neighbors. By the turn of the century, southern evangelicals were deeply immersed in a moral and political crusade based on a modified strategy that involved: the widespread embrace of teetotalism; the shift from moral suasion alone to legal suasion; the emergence of several key evangelical leaders who made prohibition the primary focus of their ministry; multiple lines of argumentation aimed at convincing both the faithful and those outside the church of the rightness of prohibition; increased political activity and lobbying; and an evolving, pragmatic advocacy of increasingly broad legislation culminating in statewide prohibition.

Keywords:   temperance movement, southern evangelicals, morality, teetotalism, legal suasion, evangelical leadership, political activism, legislation, statewide prohibition

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