This book examines the origins and expansion of the antidistiller movement in western North Carolina during the nineteenth century. In the late eighteenth century, most Carolina highlanders regarded alcohol manufacturers as well-respected members of the community. But by capitalizing on and perpetuating existing stereotypes of the Appalachia, reformers were able to turn this view around and gain enough mass support to win statewide prohibition in 1908. This book focuses on three issues that had a role in the campaign: first, the heightened social tensions within the region between the urban and rural highlanders following the Civil War; second, the origins and development of the Appalachian stereotype as a land of backward, ignorant and uncivilized people; and third, the expansion of the prohibition's support base to rural communities in the South. In addition, the book looks at how industrialization helped to galvanize rural support for local and statewide prohibition.
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