Jump to ContentJump to Main Navigation
Raising RacistsThe Socialization of White Children in the Jim Crow South$
Users without a subscription are not able to see the full content.

Kristina DuRocher

Print publication date: 2011

Print ISBN-13: 9780813130019

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813130019.001.0001

Show Summary Details
Page of

PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in KSO for personal use (for details see www.kentucky.universitypressscholarship.com/page/privacy-policy).date: 14 December 2018

Consumerism Meets Jim Crow’s Children:

Consumerism Meets Jim Crow’s Children:

White Children and the Culture of Segregation

(p.61) 3 Consumerism Meets Jim Crow’s Children:
Raising Racists

Kristina DuRocher

University Press of Kentucky

White southerners took advantage of the emergence of mass culture in the early twentieth century to reiterate their justifications for white dominance over African Americans and impart to their children a distorted version of southern history. National advertisement campaigns made use of evocative images of the South to reinforce the idealized racial roles of southern antebellum society that were also portrayed in public-school instructional materials. Much like southern history books, many toys portrayed African Americans as entertainment, reinforcing the idea that blacks enjoyed subserviently performing for whites. Mechanical toys encouraged male dominance and rewarded aggression, placing white boys in control of stereotypical figurines of black bodies. Even in the chants and rhymes that children recited during games and playground amusements, African Americans are often referred to in a derogatory manner or as deserving of some form of violence. Parents also encouraged their children to participate in school plays and become members of youth organizations, such as the Ku Klux Klan and the Children of the Confederacy, to prepare them for their future racial and gender roles.

Keywords:   white southerners, white children, African Americans, white supremacy, segregation, mass culture, advertisements, toys, games, youth organizations

Kentucky Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .