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Liquor in the Land of the Lost CauseSouthern White Evangelicals and the Prohibition Movement$
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Joe L. Coker

Print publication date: 2007

Print ISBN-13: 9780813124711

Published to Kentucky Scholarship Online: September 2011

DOI: 10.5810/kentucky/9780813124711.001.0001

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(p.231) Conclusion
Liquor in the Land of the Lost Cause

Joe L. Coker

University Press of Kentucky

While the prohibition movement did not originate in the South, it was in this region that it found its greatest success between 1880 and 1915. Most southerners were opposed to the cause during the antebellum period, but through the tireless efforts of primarily Methodist and Baptist evangelicals, statewide prohibition was eventually achieved throughout several southern states, including Georgia, Alabama, and Tennessee, by the start of the 1900s. By adapting their message to suit the idiosyncrasies of their unique cultural surroundings and promoting prohibition as an effective solution to the problems and stresses facing southern society, evangelicals were able to sway public sentiment in their favor. They reinterpreted the doctrine of spirituality of the church, used racial stereotypes of black men, redefined the concept of honor, and encouraged the participation of women's organizations. The success of the prohibition movement in the South demonstrates the expanding influence of evangelical Christianity in the region at the time and well into the twentieth century.

Keywords:   prohibition movement, social reforms, southern evangelicals, southern culture, spirituality, race relations, honor, women's rights

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