This section deals with the promises in the future of both hunting heritage advocates and animal rights activists, wherein their message will broaden, using modernity as a common oppugnant force. It explains that for animal rights groups, modernity is shaped by greedy corporate types who promote exploitative capitalism and entertainment using the lower sort who cannot speak for themselves. Meanwhile, hunting heritage advocates yearn to show that the redemptive and regenerative functions of hunting extend to the traditional values and institutions troubled by the mass culture version of modernity: family, community, and environment. The section notes that animal rights groups build on previous campaigns, pointing to the exploitative dark side of hunting as an impediment to social progress, security, and justice. It emphasizes that the challenge is to convince people that the widely accepted egalitarian goals of eliminating violence and discrimination begin with the animals.
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