Ince was unique among producers for his reputation in collaborating on every script, with a scenario department of only five individuals, unlike other companies employing dozens of scenarists and continuity specialists. The use of spectacle, genre, and other types of popular appeal defined the corporate image Ince presented to audiences, and he described the process as similar to baking a cake, knowing how to blend certain ingredients. He became known for the typical “Ince punch”—“a by-word in motion picturedom,” according to studio publicity, and this was no exaggeration. The “punch” was the showman's touch, a spectacular, big scene, like a flood, cyclone, or horse race, leaving the audience awestruck with the physical scope, but appealing simultaneously to the audience's emotions and moral sense because of the scene's impact on the characters.