Popular Culture and Spontaneous Order, or, How I Learned to Stop Worrying and Love the Tube
The introduction lays the methodological foundation for the book by showing why it is possible to take films and television shows seriously as works of art. It counters the common argument that the conditions of production in popular culture prevent genuine artistic achievement in film and television. It demonstrates that elite culture is often characterized by just the kind of multiple authorship and haphazard creative procedures that are said to preclude artistic quality in film and television. The introduction offers a feedback model of artistic creation, in which works improve over time as a variety of hands contribute to shaping them and audience reaction helps guide film and television producers. The introduction develops the idea of spontaneous order, as formulated by Friedrich Hayek—another name for Adam Smith's invisible hand.
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