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Saul BassAnatomy of Film Design$
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Jan-Christopher Horak

Print publication date: 2014

Print ISBN-13: 9780813147185

Published to Kentucky Scholarship Online: May 2015

DOI: 10.5810/kentucky/9780813147185.001.0001

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PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in KSO for personal use.date: 18 April 2021

Qui êtes-vous, Saul Bass?

Qui êtes-vous, Saul Bass?

(p.1) Introduction Qui êtes-vous, Saul Bass?
Saul Bass

Jan-Christopher Horak

University Press of Kentucky

Bass’s intervention into the Hollywood film production process through creative titling complicated notions of who is responsible for a filmic text: the director or a collective? This also affected audiences’ ability to read a filmic text, given that its muddled authorship opened it up to multiple narrative interpretations. Bass took credit for all the design work emanating from his office, even though as many as forty different persons worked there at any one time. Bass tightly controlled his brand by releasing only certain images to the press and “approving” all texts himself. Most of Bass’s clients in Hollywood were auteurs, including Otto Preminger, Alfred Hitchcock, Billy Wilder, Stanley Kramer, Robert Wise, and, later, Martin Scorsese, who came into prominence as the studio system was crumbling and independent producer-directors were on the rise. Saul Bass created more than modernist designs influenced by the Bauhaus; he consciously created a brand that was recognizable to both professionals in the industry and laypersons.

Keywords:   design, Alfred Hitchcock, branding, modernism, Bauhaus

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