Jump to ContentJump to Main Navigation
Saul BassAnatomy of Film Design$
Users without a subscription are not able to see the full content.

Jan-Christopher Horak

Print publication date: 2014

Print ISBN-13: 9780813147185

Published to Kentucky Scholarship Online: May 2015

DOI: 10.5810/kentucky/9780813147185.001.0001

Show Summary Details
Page of

PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in KSO for personal use.date: 18 April 2021

Designer and Filmmaker

Designer and Filmmaker

(p.33) 1 Designer and Filmmaker
Saul Bass

Jan-Christopher Horak

University Press of Kentucky

Like many designers, Saul Bass was loath to discuss his work in a theoretical framework. He spent almost fifteen years working in studio publicity before founding his own design studio. In the mid-1940s Bass came under the spell of Bauhaus design aesthetics through books by Laszlo Moholy-Nagy and Gyorgy Kepes, translating their work into an American idiom for corporate design. Bass jettisoned much of Gestalt theory and adopted Bauhaus principles of clean, uncluttered design based on sans serif type and basic geometric shapes to communicate modernity to post–World War II consumers. Prior to Bass, Hollywood film advertising was no more than sophisticated ballyhoo. Bass pared down the cluttered look of most movie ads and created a distinct brand consisting of strong graphic elements, modern typography, geometric ordering of the two-dimensional space, a limited color palette (mostly primary colors or coordinated pastels), a simple iconographic element at the center, and a catalog of “house” images.

Keywords:   studio publicity, Laszlo Moholy-Nagy, Gyorgy Kepes, Gestalt theory, modern typography

Kentucky Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .