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China's Encounter with Global Hollywood"Cultural Policy and the Film Industry, 1994-2013"$
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Wendy Su

Print publication date: 2016

Print ISBN-13: 9780813167060

Published to Kentucky Scholarship Online: September 2016

DOI: 10.5810/kentucky/9780813167060.001.0001

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PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in KSO for personal use.date: 25 June 2022

Cultural Policy as Negotiation of Power

Cultural Policy as Negotiation of Power

The Chinese State’s Role and Strategies in Its Tug-of-War with Global Hollywood

(p.13) 1 Cultural Policy as Negotiation of Power
China's Encounter with Global Hollywood

Wendy Su

University Press of Kentucky

This chapter details China’s evolving cultural policy toward Hollywood-represented transnational capital within the larger context of the state’s pursuit of a “socialist market economy,” its bid to join the World Trade Organization, and its film sector’s marketization and industrialization process. The author argues that China’s Hollywood policy has changed from containment to “competitive cooperation.” Hollywood is used as a convenient tool to achieve the state’s goal of transforming its cultural industries, including the film industry, to advance China’s soft power. The state retains control of the film sector through policy protection, quotas, and shareholding control. Concerned about strengthening the national culture and national identity and maintaining its legitimacy, the Chinese state is a key player in global communications and reinforces its authoritarian power by incorporating both market forces and global capital into the state mechanism.

Keywords:   Chinese state, cultural policy, Hollywood, global capital, film industry, cultural industries, soft power, authoritarian power, marketization, World Trade Organization (WTO)

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