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China's Encounter with Global Hollywood"Cultural Policy and the Film Industry, 1994-2013"$
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Wendy Su

Print publication date: 2016

Print ISBN-13: 9780813167060

Published to Kentucky Scholarship Online: September 2016

DOI: 10.5810/kentucky/9780813167060.001.0001

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The Film Industry as Negotiation of Space

The Film Industry as Negotiation of Space

(p.75) 3 The Film Industry as Negotiation of Space
China's Encounter with Global Hollywood

Wendy Su

University Press of Kentucky

This chapter traces the evolution of mainland China’s film industry, including production, distribution, and exhibition. The author argues that the formation of China’s film industry was a government-sponsored, top-down process combining both market forces and heavy governmental intervention. The Chinese government purposefully employed the strategies of theater chains, state-owned studios, and private investment in an attempt to revitalize the domestic film industry under the rubric of the party-state. As a result, a strong market-oriented film industry has been formed, and box office revenue has become the sole measure of a film’s success. Transnational and transregional coproductions have become major contributors to domestic film revenue and the backbone of the domestic film industry.

Keywords:   film industry, distribution, exhibition, theater chains, state-owned studios, private ownership, box office, coproduction

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