The Film Industry as Negotiation of Space
The Film Industry as Negotiation of Space
This chapter traces the evolution of mainland China’s film industry, including production, distribution, and exhibition. The author argues that the formation of China’s film industry was a government-sponsored, top-down process combining both market forces and heavy governmental intervention. The Chinese government purposefully employed the strategies of theater chains, state-owned studios, and private investment in an attempt to revitalize the domestic film industry under the rubric of the party-state. As a result, a strong market-oriented film industry has been formed, and box office revenue has become the sole measure of a film’s success. Transnational and transregional coproductions have become major contributors to domestic film revenue and the backbone of the domestic film industry.
Keywords: film industry, distribution, exhibition, theater chains, state-owned studios, private ownership, box office, coproduction
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