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Frog Pond PhilosophyEssays on the Relationship Between Humans and Nature$
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Strachan Donnelley, Ceara Donnelley, and Bruce Jennings

Print publication date: 2018

Print ISBN-13: 9780813167275

Published to Kentucky Scholarship Online: May 2018

DOI: 10.5810/kentucky/9780813167275.001.0001

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Bottom Lines and the Earth’s Future

Bottom Lines and the Earth’s Future

(p.47) 7 Bottom Lines and the Earth’s Future
Frog Pond Philosophy

Strachan Donnelley

, Ceara Donnelley, Bruce Jennings
University Press of Kentucky

This chapter questions and challenges the tendency to define single ultimate values and then elevate them to grow into full-fledged worldviews by which we live. The principal example discussed here is the profit orientation and imperative of a market society. This chapter warns against embracing an exclusive economic approach to conservation and ecological issues, not because assigning a monetary value to ecosystem services and values cannot sometimes be useful, but because the monetary worldview is ultimately overweening and misleading for the conservation movement. The chapter concludes with a sketch and overview of the worldview that grows out of the philosophies of nature discussed later in the book as an ecocentric value-based alternative to profit-oriented market incentives.

Keywords:   market society, profit, worldviews, conservation, ecological worldview

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