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Showman of the Screen – Joseph E. Levine and His Revolutions in Film Promotion - Kentucky Scholarship Online
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Showman of the Screen: Joseph E. Levine and His Revolutions in Film Promotion

A. T. McKenna


Joseph E. Levine was one of the most recognizable figures in postwar American cinema; he pioneered saturation opening techniques, revolutionized art-film marketing, and was hugely successful as a producer. He dealt in every conceivable type of film, from art house to exploitation to blockbusters, and became the most famous film promoter in America. This book is the first to fully investigate Levine’s life and work, detailing his extraordinary career in the film industry and focusing on what he called his “peculiar talent” for movie exploitation and showmanship. Based on extensive archival rese ... More

Keywords: showmanship, film production, film importing, film distribution, exploitation film, art house, taste cultures, postwar Hollywood, independent cinema, marketing

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780813168715
Published to Kentucky Scholarship Online: May 2017 DOI:10.5810/kentucky/9780813168715.001.0001


Affiliations are at time of print publication.

A. T. McKenna, author