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Showman of the ScreenJoseph E. Levine and His Revolutions in Film Promotion$
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A. T. McKenna

Print publication date: 2016

Print ISBN-13: 9780813168715

Published to Kentucky Scholarship Online: May 2017

DOI: 10.5810/kentucky/9780813168715.001.0001

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Monsters and Man-Gods

Monsters and Man-Gods

(p.35) 3 Monsters and Man-Gods
Showman of the Screen

A. T. McKenna

University Press of Kentucky

This chapter is about Levine’s career in the late 1950s—the period when he first became famous. It was at this time that Levine achieved success with saturation in selling Godzilla: King of the Monsters, Attila, and Hercules. The chapter provides many overlooked details about the success of these films, such as the colleagues who were an integral part of promoting them and the importance of gaining the backing of the film industry as a whole—movie exhibitors in particular—to create a sympathetic climate. This chapter also details Levine’s journey from movie promoter to self-promoting celebrity—from a largely anonymous member of the team that promoted Godzilla to the nationally famous focal point for the Hercules promotional campaign.

Keywords:   film importing, film distribution, saturation openings, film promotion, showmanship, blockbuster cinema, self-promotion, Godzilla, Attila, Hercules

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