Jump to ContentJump to Main Navigation
Showman of the ScreenJoseph E. Levine and His Revolutions in Film Promotion$
Users without a subscription are not able to see the full content.

A. T. McKenna

Print publication date: 2016

Print ISBN-13: 9780813168715

Published to Kentucky Scholarship Online: May 2017

DOI: 10.5810/kentucky/9780813168715.001.0001

Show Summary Details
Page of

PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in KSO for personal use.date: 17 September 2021

The Flim-Flam Man

The Flim-Flam Man

(p.51) 4 The Flim-Flam Man
Showman of the Screen

A. T. McKenna

University Press of Kentucky

With the success of Hercules, Levine was often the subject of articles and profiles in the popular press. In addition to being profiled in publications such as Time, Life, and Esquire, he was lampooned as “Joe LeVenal” in the satirical Mad magazine. This chapter concentrates on Levine’s emergence as a public figure of note and the self-promotional tactics he used to achieve what was an unprecedented amount of fame for a film importer and promoter. The chapter also shows how Levine capitalized on the criticism he was subjected to in order to position himself in opposition to America’s cultural elites and how he was able to take advantage of being a divisive figure to keep his name in the press.

Keywords:   film promotion, self-promotion, New Journalism, satire, taste cultures, cultural elites, Joe LeVenal

Kentucky Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .