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Literacy in the MountainsCommunity, Newspapers, and Writing in Appalachia$
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Samantha NeCamp

Print publication date: 2020

Print ISBN-13: 9780813178851

Published to Kentucky Scholarship Online: September 2020

DOI: 10.5810/kentucky/9780813178851.001.0001

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Sponsoring Literacy in Appalachia

Sponsoring Literacy in Appalachia

Chapter:
(p.26) 2 Sponsoring Literacy in Appalachia
Source:
Literacy in the Mountains
Author(s):

Samantha NeCamp

Publisher:
University Press of Kentucky
DOI:10.5810/kentucky/9780813178851.003.0003

Using Deborah Brandt’s theory of literacy sponsorship, this chapter examines newspaper editors’ efforts to cultivate an imagined community of readers. It illustrates the ways in which the editors taught, modeled, and regulated literacy via discussions of appropriate reading and writing practices. It also argues that advertisements for texts of all kinds debunk the idea of a textless Appalachia and discusses what the editors’ choices of advertisements suggest about how they imagined their audiences.

Keywords:   Appalachia, Literacy, History of Journalism, Editorial control, Reading practices, Writing practices, Advertising, Literacy sponsorship

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