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Changing the Game – My Career in Collegiate Sports Marketing - Kentucky Scholarship Online
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Changing the Game: My Career in Collegiate Sports Marketing

Jim Host


Changing the Game is the memoir of Jim Host, a pioneer in college sports marketing. After attending the University of Kentucky, Host spent a few years in business before accepting a position as commissioner of public information in Governor Louie Nunn’s cabinet in 1967. After an unsuccessful bid for lieutenant governor in 1971, Host founded what would eventually become Host Communications Incorporated (HCI). HCI engaged in association management before entering the far more high-profile field of college sports marketing when it gained the radio rights to University of Kentucky athletics. Ho ... More

Keywords: University of Kentucky, NCAA, Walter Byers, Southwest Conference, Southeastern Conference, college sports marketing, bundled rights, NCAA corporate sponsorships, Rupp Arena, KFC Yum! Center

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780813179551
Published to Kentucky Scholarship Online: September 2020 DOI:10.5810/kentucky/9780813179551.001.0001


Affiliations are at time of print publication.

Jim Host, author
Host Communications, Inc.