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Small Screen, Big FeelsTelevision and Cultural Anxiety in the Twenty-First Century$
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Melissa Ames

Print publication date: 2020

Print ISBN-13: 9780813180069

Published to Kentucky Scholarship Online: September 2021

DOI: 10.5810/kentucky/9780813180069.001.0001

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PRINTED FROM KENTUCKY SCHOLARSHIP ONLINE (www.kentucky.universitypressscholarship.com). (c) Copyright The University Press of Kentucky, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in KSO for personal use.date: 28 June 2022

Introduction

Introduction

Watching (and Feeling) Contemporary American TV: Understanding the Relationship among Societal Conflict, Technological Advancement, and Television Programming

Chapter:
(p.1) Introduction
Source:
Small Screen, Big Feels
Author(s):

Melissa Ames

Publisher:
University Press of Kentucky
DOI:10.5810/kentucky/9780813180069.003.0001

The introduction situates contemporary American television within relevant cultural contexts explaining, for example, the ways in which the post-9/11 and post-social media period impacted the cultural environment and the television programming produced within it. This opening chapter provides an overview of relevant affect and media theory that help to explain the ways in which viewers feel through their screens. It also details three key concepts involving affect that ground the arguments within the book: 1) the affect continuum (the ways in which affects are experienced, such as bodily affect, conscious emotion, and collective structures of feeling); 2) affect object reciprocity (the ways in which emotional states impact the production and reception of texts and vice versa); and 3) affect modulation (the ways in which viewers actively turn to entertainment products to alter or reinforce emotional states or how outside parties attempt to do so).

Keywords:   affect theory, emotion, post-9/11, television, social media, screen culture, consumption

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