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Mean...Moody...Magnificent! – Jane Russell and the Marketing of a Hollywood Legend - Kentucky Scholarship Online
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Mean...Moody...Magnificent!: Jane Russell and the Marketing of a Hollywood Legend

Christina Rice

Abstract

By the early 1950s, Jane Russell (1921-2011) should have been forgotten. Her career was launched on what is arguably the most notorious advertising campaign in cinema history, which invited filmgoers to see Howard Hughes's The Outlaw (1943) and to "tussle with Russell." Throughout the 1940s, she was nicknamed the "motionless picture actress" and had only three films in theaters. With such a slow, inauspicious start, most aspiring actresses would have given up or faded away. Instead, Russell carved out a place for herself in Hollywood and became a memorable and enduring star.Christina Rice offe ... More

Keywords: Jane Russell, Howard Hughes, The Outlaw, Hollywood, Marilyn Monroe, studio-system, actress, Robert Waterfield, Joseph Breen, Production Code Administration, Gentlemen Prefer Blondes, WAIF

Bibliographic Information

Print publication date: 2021 Print ISBN-13: 9780813181080
Published to Kentucky Scholarship Online: January 2022 DOI:10.5810/kentucky/9780813181080.001.0001

Authors

Affiliations are at time of print publication.

Christina Rice, author